Product Makeover
Two decades ago, marketers and advertising analysts suggested that in order for one’s business to stand out from the rest of the competition, a certain distinction and differentiation should be at hand. This means that the offer or benefits should be distinguishable from that of your competitors. This is how you capture a greater share of your market.
In no time, other companies were able to produce the same unique features and benefits, and even added a bonus — they provided a much lower price to get back their own market share. So no matter how you spice up your marketing campaigns such as your newsletter printing pieces, or however attractive you make of your solutions, you all end up alike and your target market gets further confused.
In the years that followed, because of this principle of distinction, many companies were able to compete and offered similar features. The disadvantage however of having so many features that are the same is that clients were not able anymore to differentiate one from the other. This led to that distinction to become useless and obsolete in time. Read more
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Know What Training Wheels You Need In Your Product Launch
Here are tips to give you the push you need to jumpstart your products and services:
1st Step: Get hold of the right name.
More importantly, secure a name that can be easily memorized, recognized, relevant, and is easy to say. One marketer suggests that if you’re looking for your business name, you should be able to not only say it when you see it; but you must be able to spell your name when pronounced.
This is the very first step to your marketing success.
2nd Step: Describe your product.
This is a no brainer really. If you are the business owner or manufacturer, doesn’t it stand to reason that you should be able to tell your target market what your new product is all about? You should always look at your product in your target market’s eyes. Would they be able to understand and see right away what you’re promoting? This is where your cache of nouns can be applied to your full color business cards for example. The more specific your noun for describing your product, the better. Read more
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